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【致美樟中】砥砺奋进，共绘教学新篇章——樟木头中学2024-2025学年第一学期物理科组工作总结_我的网站

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    A blood donor poses together with a cosplayer dressed as a Sister of Battle from Warhammer 40,000. Photo: Official account of the Shanghai Blood CenterFor a few hours, the Shanghai Blood Center looked more like a fan convention than a medical facility.
Cosplayers in brightly colored power armor, carrying replica weapons, posed in front of displays featuring quotations and insignia from Warhammer 40,000, which is regarded as one of the world's best-known miniature wargames. Fans gathered around them for photos, creating the atmosphere of a franchise meet-up.
But the visitors had not come simply to meet fellow enthusiasts. Many had traveled from across China to roll up their sleeves and donate blood, drawn by the chance to take home a Warhammer-themed model.
The unlikely crossover reflects a broader effort by Chinese blood centers and public welfare organizations to reach young people in a language they recognize. By collaborating with popular international and domestic franchises, these organizations are making traditionally solemn causes more accessible - and, in this case, turning online enthusiasm into first-time blood donations.
Toys for life
From July 24 to August 2, the Shanghai Blood Center held a campaign allowing people who donated whole blood at designated sites to enter a prize draw for Warhammer 40,000-themed figures and models.
The prizes ranged from giant 1:18-scale Knight Titans - towering war machines in the franchise's fictional universe - and Primarchs, its superhuman military leaders, to standard Space Marine figures.
    A Warhammer 40,000-themed model display at the Wonder Festival 2023 Beijing File photo: VCGThe crossover quickly became a topic of discussion online. According to the center, posts related to the campaign drew millions of views on Chinese social media platforms Weibo and Xiaohongshu (rednote) within three days, alongside a surge in user-generated posts and shares.
At three designated blood donation sites, the combined number of donors reached 256 in a single day, said the center.
The response was particularly notable because Shanghai had experienced consecutive days of high temperatures, which reduced pedestrian traffic and affected street-based blood collection.
With some models distributed faster than expected, the center held another round of the campaign on August 8 and 9.
The campaign appears to have reached the audience it was designed to attract. Zhu, 25, who donated blood in Shanghai on August 1, told the Global Times that his interest in Warhammer was the main reason he joined the campaign.
"I had never donated blood before taking part in this event," Zhu said.
Zhu lives outside Shanghai, as did many participants he met at the site. Some had traveled from the neighboring provinces, while others came from even farther away, largely because of the Warhammer models.
"Close to half of the donors on site that day were giving blood for the first time, and they were also Warhammer fans," Zhu said.
The campaign was neither an isolated experiment nor the center's first attempt to use pop culture to engage potential donors. According to the Xinhua News Agency, the Shanghai Blood Center began exploring IP collaborations in 2014 and has more than a decade of experience in such campaigns.
Pop culture for public good
China's voluntary blood donation rate has reached 11.4 donors per 1,000 people, Gao Guangming, deputy head of the Department of Medical Emergency Response under the National Health Commission, said at a press conference in June 2025.
"Over the past two years, voluntary blood donations have declined globally due to multiple factors. In China, the accelerating aging of the population, changes in lifestyles, and overlapping challenges in publicity, organization and mobilization have left the imbalance between blood supply and demand relatively pronounced," Gao said.
"Clinical demand continues to rise, while seasonal, regional and blood-type-specific shortages persist," Gao said.
As people aged 35 and under constitute the majority of blood donors, attracting more young people is crucial to sustaining voluntary blood donation.
"Using designer toys and popular products can make blood donation more approachable, increase its visibility and recognition among young people, and help remove psychological barriers," Zhang Yiwu, a professor at Peking University with an expertise in cultural studies, told the Global Times on Wednesday.
Young people are highly active on social media and more willing to share their experiences, meaning their participation can encourage others to follow, Zhang said. Attracting younger generations is therefore essential to the long-term development of public welfare causes, he noted.
Blood donation is not the only field in which Chinese organizations are using popular franchises to broaden public participation.
In March, One Foundation again collaborated with Twinkle Twinkle, a popular character owned by Chinese toy company Pop Mart, to raise awareness of the needs of people requiring special support. Volunteers and children with autism took part in an art activity at Pop Mart City Park in Beijing.
The Pokémon franchise also appeared in a ByteDance public welfare campaign in 2025, which called for greater attention to the treatment and rehabilitation of children with cleft lips and palates, according to Chinese media reports.
Yet the campaign's success also raises a longer-term question: whether enthusiasm generated by prizes can be converted into regular voluntary donations.
"If there are more Warhammer-related charity campaigns in the future, fans will continue to follow them with enthusiasm, and I would also consider participating again," Zhu said. "However, without rewards or other incentives, the actual participation rate may not be very high."
A Shanghai Blood Center staff member acknowledged the same challenge. "A themed event can quickly increase the number of blood donors, but the long-term security of a city's blood supply ultimately depends on a stable community of voluntary donors," said the staff member, according to Xinhua.
The lasting value of an IP collaboration, therefore, lies not simply in the immediate increase in donor numbers, but in whether it gives first-time donors a positive reason to return.
"The real significance of IP collaborations is to give young people an opportunity to walk into a blood donation site," Xinhua noted. "Through standardized services and a positive experience, they can develop an understanding of and identification with voluntary blood donation, ultimately moving from 'one-time campaign participants' to 'long-term contributors to public welfare.'"
。    砥砺奋进          共绘教学新篇章          樟木头中学2024-2025学年第一学期物理科组工作总结          本学期，物理科组在“合作、进取、共赢”理念引领下，紧扣课题研究主线，全力提升教师教研能力，助力新老教师专业成长，取得亮眼成绩，为学校教育事业添砖加瓦。以下是本学期工作亮点与成果总结：                              Part.1          教学教研：          深耕细作，硕果累累          01.          集体备课夯实根基          为了打造“6+1”高效课堂，全科组老师们在集体备课的过程始终贯彻“6+1”教学模式，主备老师提前精心准备课件、素材并上传，其他成员提前研读，备课时深入剖析教材重点、难点及教学方法，碰撞思维火花，集众人智慧优化“6+1”教学方案。

B | 这一过程不仅实现教师间优势互补、资源共享，更让教学设计精准契合学生需求，为打造高效课堂筑牢根基。学校教学常规检查中，物理科组教案书写、作业批改、周测批改与评讲、听课等环节均达标。部分老师教案内容详细，书写工整，如傅晓、黄梦娴、龚思希、刘锦燕等，备受好评，彰显团队扎实教学功底。                   02.          公开课打磨锤炼技艺          物理科组在本学期共开展 10 次公开课，由魏淑娴、吴相丽、刘锦燕等老师主讲。每节公开课都经过备课组老师提前研讨打磨，主讲老师精心展示，听课老师认真记录、课后激烈讨论，提出独到意见。

C | 在反复磨课、评课中，老师们备课、听课、评课水平不断提升，教学技艺愈发精湛，课堂呈现更加高效、生动，受到师生广泛认可。                   03.          教研活动拓展视野          科组积极组织教师参加市里教研活动，要求参与老师做好记录、拷贝资源，并在科组内宣讲共享。

D | 新教材培训让老师们精准把握教材创新点，提出贴合实际的教学建议；深度学习讲座引发对学习有效性的深刻思考，促使日常备课更有针对性地为学生创造深度学习环境；市内名师公开课示范新教学技巧与策略，全方位提升教学能力。通过这些活动，老师们紧跟教育前沿动态，不断吸收新理念、新方法，为教学注入源源活力。                                       Part.2          特色活动：          精彩纷呈，激发活力          01.          课题研究引领创新          物理科组市级课题《基于深度学习的初中物理跨学科活动的实践研究》在省专家指导下顺利开题。科组成员有序开展研究，进行全市初中物理跨学科实践活动现状调查，深入学习相关理论知识，提出设计原则与策略。实践教学尝试中，《小小自制乐器音乐会》与《校庆 65 周年冰激凌派对》两个跨学科活动取得良好效果，不仅丰富了学生学习体验，更推动教师在跨学科融合、深度学习引导等方面实现突破，提升教研教学能力。                   02.          校内课余活动点燃热情          校庆 65 周年系列活动中，物理老师精心策划科技游园项目，如静电球《“怒发冲冠”》、乒乓球《“吹波助澜”》、马德堡半球拔河赛以及“鸡蛋撞地球”竞赛等。这些活动趣味十足，吸引众多学生踊跃参与，在轻松愉悦的氛围中感受科学魅力，有效激发学生对物理学科的兴趣，拓展学生视野，培养实践与创新能力，让物理知识“走出”课堂，融入校园日常，丰富校园文化生活。                             Part.3          教师获奖：          实力彰显，荣誉满满          在2024年东莞市年会论文评比中，物理科组取得历史性突破，斩获六个奖项。其中，刘锦燕荣获二等奖；苏秀玲、吴相丽、蔡月运、吴小龙、龚思希荣获三等奖。

E | 此外，在东莞市实验说课比赛、信息素养提升实践活动、基础教育精品课等竞赛中，刘锦燕、龚思希、李清莹、苏秀玲、林锦豪、徐珊等老师屡获佳绩，充分展现物理科组教师扎实的专业素养与教学实力。                             Part.4          反思与展望：          正视不足，砥砺前行          总结经验中，我们反思不足，努力补齐短板。展望未来，物理科组将继续秉持初心，直面挑战，不断探索创新教学方法，深化课题研究，丰富特色活动，推动教学工作再上新台阶，为学校教育事业贡献更多力量，携手师生共谱教学新篇章，向着更高目标砥砺奋进。                   图文：物理科组          一审：苏秀玲          二审：胡　凯          三审：陈开春。

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Published on:01:57:27